Positioning the Brand

To establish Reveal as a competitive sneaker brand, I conducted research on market trends, consumer preferences, and sustainability initiatives within the athletic footwear industry. The goal was to position Reveal as a forward-thinking brand that seamlessly blends performance, eco-conscious design, and customization.

Developing the Brand Identity

I designed a visual identity system that communicates innovation and sustainability. This included logo development, typography selection, and a color palette that reinforced the brand’s futuristic yet approachable aesthetic. The branding emphasized adaptability, ensuring it could scale across product lines and marketing touchpoints.

Bringing the Brand to Life

To showcase Reveal’s potential, I developed brand applications, including mockups for packaging, advertising, and product storytelling. The branding was designed to feel premium yet accessible, appealing to both sneaker enthusiasts and eco-conscious consumers.