Timeline: 1 week
Area of Interest: Branding / Influencer Marketing
Event: South by Southwest (SXSW) 2024
Branding, 2024
Emanate
Summary:
For the launch of Emanate, Ketchum's influencer marketing division at SXSW 2024, I developed a cohesive set of print event materials and digital assets within a tight one-week timeframe.
In collaboration with the larger creative team, I designed signage, posters, and social assets to create an engaging lounge experience. This project highlighted the importance of collaboration in a fast-paced environment.
Role:
As the lead designer for the Emanate launch, I was responsible for creating all event collateral, including signage and digital assets. I collaborated closely with the creative director and team to develop the visual identity, ensuring alignment with the brand's messaging. My role required effective communication, quick decision-making, and a strategic approach to design within a tight timeline.
Ketchum aimed to soft-launch Emanate, its influencer marketing division, at SXSW to rebrand and reinvigorate interest among current and future partners.
Problem
Ketchum’s influencer marketing division was already established in the industry, but a fresh approach was necessary to enhance visibility and confidence in its offerings ahead of the hard launch later in the year.
Solution
Introducing the Emanate Lounge.
To achieve this, we created assets for a unique space—the Emanate Lounge—where agency and industry partners could learn about services and engage in a relaxed environment. The event promoted Emanate’s commitment to performance-driven influence that builds brand love and sparks social commerce.
Design
Pattern Development:
I created patterns utilizing elements from the Emanate icon, designed by our Creative Director. These patterns allowed for quick asset development since we could easily repurpose them.
