Planning & Initial Concept Development

With only a week to execute the project, strategic planning was crucial. I began by aligning with the creative director and key stakeholders to define the visual direction and event goals. I developed initial design drafts, exploring typography, color applications, and pattern treatments that would create a strong brand presence at SXSW. This early phase ensured a clear and cohesive design approach before full asset production.

Asset Creation & Brand Implementation

I designed signage, posters, and digital assets, ensuring consistency across all touchpoints and optimizing designs for rapid production. I ensured the materials were adaptable for both print and digital use, reinforcing Emanate’s identity in a way that was both scalable and visually compelling.

Execution & On-Site Impact

I coordinated with vendors and the event team to ensure seamless production and installation. Real-time adjustments were made to optimize layouts and enhance the event space’s visual impact.