Strategic Ideation & Concept Development

I explored multiple design directions that aligned with Ketchum’s objectives for Cannes. The focus was on creating a strong, recognizable presence while maintaining synergy with the brand’s existing identity.

Collaborative Refinement & Leadership Alignment

Working closely with designers, art directors, and creative directors, I refined the visual concepts, ensuring each design decision was intentional and strategically aligned with Ketchum’s positioning. I then presented these concepts to senior leadership, articulating the design rationale and how each option would enhance brand recognition at the festival.